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Atlantic City, NJ March 21-23, 2024 Atlantic City Convention Center

 

Wednesday, March 20, 9:00 AM - 12:00 PM

Keep your machine running consistently, morning to evening, Monday to Friday, January to December. Proper maintenance is a cornerstone of seamless production. We'll dive into the critical practices of oiling and greasing your machines, as well as maintaining a clean and well-organized workspace. Learn how these simple yet effective steps... ...read more...
Speaker(s)
Bill Garvin
Owner
BG Tech Services

Bill is a 29 year veteran of the embroidery industry, He has does most all, from being an embroidery machine operator, through the 90s, machine repair technician through the 2000's, to a digitizer, educator, and business owner ever since....

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The pre-requisite to becoming a Heat Press Pro is understanding the basics.  In this hands-on workshop you’ll learn the recipe for success for decorating with a Heat Press. This crash course for new decorators, or experienced decorators who want to refine their skills, will start with press capabilities & ingredients... ...read more...
Speaker(s)
Dave Conner
Content Director
STAHLS’ & Transfer Express

With over a decade of experience in the print industry as a marketer and designer, Dave’s passion for print has helped brands stand out and thrive in an increasingly digital landscape. In his current role as an educator and digital marketing manager at Stahls’ Transfer Express, he helps apparel decorators...

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Wednesday, March 20, 9:00 AM - 4:00 PM

This introductory workshop details the basics needed to start in screen printing and is a refresher for those fairly new to the industry. Topics include equipment, artwork, screen making and more. In this workshop, you’ll learn: Equipment needed for screen making, registration system and more. This workshop will take attendees... ...read more...
Speaker(s)
Charlie Taublieb
President
Taublieb Consulting

Charlie Taublieb-technical textile screen-printing consultant with over 45 years in the industry. Working with new and existing companies for training, designing facilities and resolving technical problems. Charlie is considered an expert in the field and has been consulting, conducting workshops and seminars for over 40 years in the US...

Dane Clement
President of Great Dane Graphics and Vice President of Art and Creative Process for GroupeSTAHL

Dane Clement, President of Great Dane Graphics and Vice President of Art and Creative Process for GroupeSTAHL, is well-known for his art expertise in computer graphics for various garment decoration techniques. He has been speaking and writing for the decorated apparel industry since 1995, and has authored artwork training books...

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Wednesday, March 20, 1:00 PM - 4:00 PM

Are you ready to take your decorating skills to the next level and learn how to tackle the most challenging markets successfully? At STAHLS' Pro Day we'll dive into the process of decorating for different verticals from start to finish. Whether you're an aspiring entrepreneur or a seasoned decorator, this... ...read more...
Speaker(s)
Dave Conner
Content Director
STAHLS’ & Transfer Express

With over a decade of experience in the print industry as a marketer and designer, Dave’s passion for print has helped brands stand out and thrive in an increasingly digital landscape. In his current role as an educator and digital marketing manager at Stahls’ Transfer Express, he helps apparel decorators...

Jenna Sackett
Brand Activation Manager
STAHLS'

Jenna Sackett is an Educator and Content Creator for Stahls'. Whether you are crafting from home, or running a brick and mortar business, she knows the tips and tricks that make an apparel decorator successful in this ever-growing marketplace....

Josh Ellsworth
Executive Vice President, Sales & Marketing
STAHLS'

As Executive Vice President of Sales and Marketing for GroupeSTAHL North America, Josh is responsible for leading and supporting a nationwide team of experienced team members with a focus on growing the company’s enterprise and dealer sales and marketing efforts. His in-depth understanding of the technical side of garment decorating,...

Kelly Walters
Strategic Account Manager and Content Creator
STAHLS'

Kelly Walters is a Strategic Account Manager and Content Creator for STAHLS', presenting on Instagram, YouTube and Facebook Live while educating home businesses on crafting, ecommerce, social media, and all things apparel decoration....

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Thursday, March 21, 9:00 AM - 10:15 AM

Dive into the world of AI outside of graphics. AI is revolutionizing the rest of the small business landscape beyond just graphics but it is not a magic bullet that you can just copy and paste from. This session is a must-attend for decorators looking to up their marketing game.... ...read more...
Speaker(s)
Aaron Montgomery
Co-Founder & CEO
Our Success Group

Aaron Montgomery is the author of the business foundation book ‘The FUNdamentals of Business Success’. He is certified by New York Times best-selling author Jack Canfield as a Success Principles Trainer and has nearly 30 years of experience providing essential support to small businesses. Those small businesses get the support...

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Speaker(s)
Alan Howe
Sales
Easiway Systems

Alan Howe is a native of Detroit, Mich., with 31 years of industry experience. He entered the industry in 1987 with an equipment manufacturer and has since held technical-sales and management positions with well-known companies including Jay Products and Easiway Systems. Alan resides in Columbiaville, Mich., and is a Regional...

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Hear from an expert panel of Industry leaders on: AI-enhanced Processes: Learn how AI can streamline traditional tasks for increased efficiency. Quality Control & Predictive Maintenance: Discover AI's role in detecting print errors and predicting machinery issues to minimize downtime. Customer Experience: Understand how AI tools like chatbots can enhance client interactions. We'll conclude... ...read more...
Speaker(s)
Cole Lundstrom
Shirt Agency

Cole Lundstrom's business, Shirt Agency, is a leading custom printing company based in Southern California, known for premium t-shirt printing services. Since its inception in 2012, the company has completed over 6 million prints using a variety of methods, including screen printing, direct to garment, and embroidery. Cole began the...

Gavin StGeorges
Founder
Seps.io

With over 15 years of leadership and managerial experience in both corporate and entrepreneurial settings, Gavin's professional zone of genius lies in managing and building teams using proven and simple business systems and processes. He owned and grew a successful screen printing business for seven years before launching seps.io, a...

Jon Ladd
Terminus Tees

...

Matt Marcotte
Implementation Manager
Inktavo

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In this comprehensive class, delve into the essence of embroidery's allure and learn how to effectively communicate its unique qualities to captivate audiences both online and offline. Throughout this immersive experience, participants will gain invaluable insights into the myriad reasons why embroidery holds a special place in the world of decoration.... ...read more...
Speaker(s)
Mitchell Smith
AllCity Group LLC

VISUAL ARCHITECT\ VISUAL ENGINEER\ VISUAL MECHANIC I can conceive & design it -I can build it -I can maintain it. MY PERSONAL STATEMENT "I believe the art of communication is stylizing, and problem-solving through the use of type, space and image utilizing various methods to create and combine words, symbols,...

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Thursday, March 21, 9:00 AM - 4:00 PM

This workshop is for experienced screen printers who are looking to improve their shops’ efficiency, productivity and ability and for those thinking of buying an automatic press. Starting in the art department, this session will lead attendees through some simple artwork adjustments to optimize an image and discuss the various registration systems.... ...read more...
Speaker(s)
Charlie Taublieb
President
Taublieb Consulting

Charlie Taublieb-technical textile screen-printing consultant with over 45 years in the industry. Working with new and existing companies for training, designing facilities and resolving technical problems. Charlie is considered an expert in the field and has been consulting, conducting workshops and seminars for over 40 years in the US...

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Thursday, March 21, 10:45 AM - 12:00 PM

More apparel decorators are leveraging Direct To Film technology to increase profits, you should be too! In this session you will learn 3 ways that any decorator can integrate the latest technology into their solution and the pros/cons of each. Explore when to invest in printing equipment and what to expect Understand... ...read more...
Speaker(s)
Josh Ellsworth
Executive Vice President, Sales & Marketing
STAHLS'

As Executive Vice President of Sales and Marketing for GroupeSTAHL North America, Josh is responsible for leading and supporting a nationwide team of experienced team members with a focus on growing the company’s enterprise and dealer sales and marketing efforts. His in-depth understanding of the technical side of garment decorating,...

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Speaker(s)
Marshall Atkinson
Owner
Atkinson Consulting

Mesa, AZ-based Marshall Atkinson is one of the decorated apparel industry's leading production and efficiency experts. He is the owner of Atkinson Consulting, LLC. As a coach, Atkinson focuses on operational efficiency, continuous improvement, workflow strategy, business planning, marketing, employee motivation, management, and sustainability. He is the...

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Perspective Marketing is using the deeper knowledge of your customer base to cater your advertising, language, and sales process to better relate to the customer group. Most garment decorators are "shop centric" and focus on advertising their equipment, machines, and capabilities. Instead of "What" they can do for a customer,... ...read more...
Speaker(s)
Jon Ladd
Terminus Tees

...

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Thursday, March 21, 11:00 AM - 11:20 AM

  • Room: Shop Talk Stage, Expo Hall
Speakers: Dave Makin, Saati; Bill Smith, Saati...
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Thursday, March 21, 12:00 PM - 12:20 PM

  • Room: Shop Talk Stage, Expo Hall
Speakers: Jared Peeler, Midsouth Apparel Solutions; Steve Palevich, Hirsch Solutions...
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Thursday, March 21, 1:00 PM - 1:20 PM

    Speakers: Jody Mazade, Howard Custom Transfers; Aimee Clay, Mirror Image; Emily Bihary, Transfer Express; Sarah Unruh, STAHLS’...
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    Thursday, March 21, 1:00 PM - 2:15 PM

     1. Digitizing, what you dont know and need to know!  2. Proper hooping techniques.  3. The right supplies for the job...
    Speaker(s)
    Bill Garvin
    Owner
    BG Tech Services

    Bill is a 29 year veteran of the embroidery industry, He has does most all, from being an embroidery machine operator, through the 90s, machine repair technician through the 2000's, to a digitizer, educator, and business owner ever since....

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    This class will teach the basics of e-commerce for decorated apparel and promotional products. The class is for anyone in the print industry who wants to improve how they sell and do business online. This class will also explain how even if you are a one-person show with limited web... ...read more...
    Speaker(s)
    Craig Mertens
    Director of Product Education
    Inktavo

    Craig Mertens is the Director of Product Education for Inktavo, the parent company of GraphicsFlow, InkSoft, and Printavo. Craig was the co-founder of Digital Art Solutions which was rebranded as GraphicsFlow after the company was acquired in 2019. Craig has been working in the apparel decoration industry for the last...

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    Do you view your shop as busy in the Summer or slow in the Winter? Are you understaffed in the Summer and over staffed in the Winter? With such vast seasonal fluctuations in workflow being an industry standard, it can be difficult to tell where the baseline for your shop is. This... ...read more...
    Speaker(s)
    Dave Maloney
    PARTNER
    Axelrad Screen Printing

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    Dennis Condusta
    Production Manager
    Axelrad Screen Printing

    ...

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    Thursday, March 21, 2:00 PM - 2:20 PM

    • Room: Shop Talk Stage, Expo Hall
    Speaker: Andrea Routzahn, Alphabroder...
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    Thursday, March 21, 3:00 PM - 3:20 PM

    • Room: Shop Talk Stage, Expo Hall
    Speaker: Michelle Moxley Hruby, Ink Kitchen...
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    Thursday, March 21, 4:00 PM - 5:00 PM

    • Room: Shop Talk Stage, Expo Hall
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    Friday, March 22, 9:00 AM - 10:15 AM

    How to plan for profit How to structure your finances How to price what you sell How to set realistic financial goals Intro to marketing & selling Q&A ...
    Speaker(s)
    Sandy Higgins
    CEO
    The Crackerjack Shack

    Sandy is known (especially to her TikTok audience) for her practical methods you can apply right now! Whether you’re in your first few years or you’re experienced and need a reboot, this session will empower you! You don’t have to be statistic!...

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    Many people may be intimidated by Photoshop, but there’s no need to be. In this class, Dane will teach techniques to manipulate AI generated artwork to create unique layouts perfect for all types of digital printing such as DTF, DTG, and dye sublimation. Changing colors, removing art from flatten background,... ...read more...
    Speaker(s)
    Dane Clement
    President of Great Dane Graphics and Vice President of Art and Creative Process for GroupeSTAHL

    Dane Clement, President of Great Dane Graphics and Vice President of Art and Creative Process for GroupeSTAHL, is well-known for his art expertise in computer graphics for various garment decoration techniques. He has been speaking and writing for the decorated apparel industry since 1995, and has authored artwork training books...

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    Intro to the POD business model II. Setting Up Your Business POD basics Your business structure III. Choosing the Right Platform to Sell Popular POD platforms and marketplaces Comparing features, fees, and interfaces IV. Creating Designs that Sell Elements of successful POD designs Design tools, resources, and trends V. Scaling Your Business Sales growth... ...read more...
    Speaker(s)
    Travis Ross
    Make your Mark

    Travis Ross has always had the entrepreneurial bug, but early in his career could never find the perfect fit. After being laid off in 2015, he jumped head first into selling physical products on Amazon using arbitrage, wholesale, and private label, as well as launching the Rocky Mountain Reseller Conference...

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    The common narrative is that improving efficiency in screen print production is done at press. This is true, but only if you're strictly considering the "production" of an order from press start to press stop. We all know an order spends the majority of its lifespan in your shop everywhere but the... ...read more...
    Speaker(s)
    Dave Maloney
    PARTNER
    Axelrad Screen Printing

    ...

    Dennis Condusta
    Production Manager
    Axelrad Screen Printing

    ...

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    Beginning with the pandemic and continuing into the foreseeable future, it has become increasingly challenging to add and retain employees. We will share ideas on building and retaining strong teams using both Robotic and Human Resources. Topics include: Hiring, Firing, Promoting, Culture, Shop Environment, Compensation, Benefits, Robots and Automations. ...
    Speaker(s)
    Andy Rudman
    Founder
    Shirt Kong

    Andy Rudman is the owner and founder of Shirt Kong located in St. Louis, MO. He pulled his first squeegee in a garage over 20 years ago and has been in love with the process ever since. He shares his passion for the industry weekly as co-host of the Shirt...

    Dylan Gilligan
    Founder
    Upstate Merch

    Dylan Gilligan is the owner / operator of Upstate Merch and co-host of the Shirt Show Podcast. Upstate Merch specializes in high quality apparel and merchandising for Bands, Comedians, Comic Book Shops and more. Being in the industry for 18 years, Dylan enjoys nerding out on all things print....

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    Friday, March 22, 10:45 AM - 12:00 PM

    Establishing a captivating and enduring brand is crucial for any business. Transforming your brand from another t-shirt business to an iconic brand requires a fusion of creativity and strategy. This session will guide business owners, entrepreneurs, and marketers to define what makes their brand unique and special, facilitating clearer communication.... ...read more...
    Speaker(s)
    Jay Busselle
    Vice President, Marketing
    Equipment Zone

    ...

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    You’ve seen the trending pieces highlighted in big box stores, now you can learn how to recreate them! In this class we’ll cover everything you need to know about: Identifying trends Choosing blanks apparel that fits the trend Perfecting the right print method to create looks that WOW!  Not only will you hear... ...read more...
    Speaker(s)
    Jenna Sackett
    Brand Activation Manager
    STAHLS'

    Jenna Sackett is an Educator and Content Creator for Stahls'. Whether you are crafting from home, or running a brick and mortar business, she knows the tips and tricks that make an apparel decorator successful in this ever-growing marketplace....

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    How to Build a Clientele How to Make Your Clients Loyal Fans How to Systematize Your Business So It Eventually Runs Itself How to Build A Business You Can Sell Q & A ...
    Speaker(s)
    Sandy Higgins
    CEO
    The Crackerjack Shack

    Sandy is known (especially to her TikTok audience) for her practical methods you can apply right now! Whether you’re in your first few years or you’re experienced and need a reboot, this session will empower you! You don’t have to be statistic!...

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    Primary Focus: Utilizing embroidery software to create applique designs Understanding the basics of setting up a file for applique Choosing fabric variants and how to choose the best fabric for the purpose Interfacing/Backing basics for applique styles By the end of the class, you will be able to understand the fundamentals & proper practices... ...read more...
    Speaker(s)
    Joe Kramar
    Development, Design, and Operations
    AMB3R Creative

    Joe Kramar is a 29+ year apparel decoration professional specializing in embroidery, appliqué, screen print, special effects & specialty thread veteran. Extensive experience with Abercrombie, Aritzia, NASA, NBA, NFL, Nintendo, and Hurley, to name a few....

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    Friday, March 22, 11:00 AM - 11:20 AM

    • Room: Shop Talk Stage, Expo Hall
    Speaker: Vlad Kalman, Printing on Main Street...
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    Friday, March 22, 12:00 PM - 12:20 PM

    • Room: Shop Talk Stage, Expo Hall
    Speakers: Stan Banks, T-Shirt Side Hustle; Gary Kantor, Hirsch Solutions...
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    Friday, March 22, 1:00 PM - 1:20 PM

    • Room: Shop Talk Stage, Expo Hall
    Speaker: Sergio Ramirez, Supacolor...
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    Friday, March 22, 1:00 PM - 2:15 PM

    In this session, Terry will discuss all three processes - DTG, DTF on a DTG printer, and DTF stand alone printing, and dispel misinformation you see on the internet. You will walk away with: ·       An understanding of both the DTG and DTF process ·       The best substrates for each technology ·       How to... ...read more...
    Speaker(s)
    Terry Combs
    Sales & Training
    Equipment Zone, Inc.

    Terry Combs is a 40-year veteran of the garment printing industry, and has managed production shops large and small across the United States. He is currently in sales and training with Equipment Zone, Franklin Lakes, NJ, working from Scottsdale, AZ....

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    This experiential workshop takes you on a practical exploration of pricing, tailored to fuel your business growth. You'll tackle real challenges, discover actionable solutions, and unravel the mystery of perceived value. It's not a guessing game; it's about crafting a pricing strategy that rings true to your values and goals.... ...read more...
    Speaker(s)
    Aaron Montgomery
    Co-Founder & CEO
    Our Success Group

    Aaron Montgomery is the author of the business foundation book ‘The FUNdamentals of Business Success’. He is certified by New York Times best-selling author Jack Canfield as a Success Principles Trainer and has nearly 30 years of experience providing essential support to small businesses. Those small businesses get the support...

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    Unless you have been living under a rock recently, you know that AI has taken the world by storm even in the creative world. There are so many different AI powered programs for the art market now, it’s hard to keep track, and more pop up every day. In this... ...read more...
    Speaker(s)
    Dane Clement
    President of Great Dane Graphics and Vice President of Art and Creative Process for GroupeSTAHL

    Dane Clement, President of Great Dane Graphics and Vice President of Art and Creative Process for GroupeSTAHL, is well-known for his art expertise in computer graphics for various garment decoration techniques. He has been speaking and writing for the decorated apparel industry since 1995, and has authored artwork training books...

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    Embroidery is an intricate art form that requires precision and attention to detail. However, even the most seasoned embroiderers encounter challenges along the way. In this enlightening session, we delve deep into the world of embroidery digitizing to equip you with the skills and knowledge necessary to diagnose and prevent... ...read more...
    Speaker(s)
    Mitchell Smith
    AllCity Group LLC

    VISUAL ARCHITECT\ VISUAL ENGINEER\ VISUAL MECHANIC I can conceive & design it -I can build it -I can maintain it. MY PERSONAL STATEMENT "I believe the art of communication is stylizing, and problem-solving through the use of type, space and image utilizing various methods to create and combine words, symbols,...

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    Analyzing    the differences and the times to use of each of these separation techniques. Discussing the artwork and d which programs might offer the best finished product.  Step by step procedures for creating the separations successfully.  Mesh selection, squeegee selection and production will be discussed....
    Speaker(s)
    Charlie Taublieb
    President
    Taublieb Consulting

    Charlie Taublieb-technical textile screen-printing consultant with over 45 years in the industry. Working with new and existing companies for training, designing facilities and resolving technical problems. Charlie is considered an expert in the field and has been consulting, conducting workshops and seminars for over 40 years in the US...

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    Friday, March 22, 2:00 PM - 2:20 PM

    • Room: Shop Talk Stage, Expo Hall
    Speaker: Michelle Moxley Hruby, Ink Kitchen...
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    Friday, March 22, 3:00 PM - 3:20 PM

    • Room: Shop Talk Stage, Expo Hall
    Speakers: Marckendy Jean, Villeside Customs; Jabir Ducasse, Villeside Customs; Stan Banks, T-Shirt Side Hustle...
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    Friday, March 22, 4:00 PM - 4:20 PM

    • Room: Shop Talk Stage, Expo Hall
    Speakers: Jenna Sackett, STAHLS’; Jody Mazade, Howard Custom Transfers; Kyle Eslinger, SanMar; Tonie Mignogna, 613 Originals...
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    Saturday, March 23, 9:00 AM - 10:15 AM

     Direct-to-Film is taking the garment industry by storm. When creating your artwork for this decoration method there are things that need to be taken into consideration to make sure your transfers will print and apply correctly. Dane will discuss these points and offer some tips, tricks and techniques using Photoshop... ...read more...
    Speaker(s)
    Dane Clement
    President of Great Dane Graphics and Vice President of Art and Creative Process for GroupeSTAHL

    Dane Clement, President of Great Dane Graphics and Vice President of Art and Creative Process for GroupeSTAHL, is well-known for his art expertise in computer graphics for various garment decoration techniques. He has been speaking and writing for the decorated apparel industry since 1995, and has authored artwork training books...

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    This session will show how to design multimedia projects that combine embroidery & applique with other Embellishments techniques such as sublimation, HTV & many others, quickly & efficiently from the start. Understanding the right design & material prep that is needed for the optimal quality outcome. Discussing how creating a garment with... ...read more...
    Speaker(s)
    Mitchell Smith
    AllCity Group LLC

    VISUAL ARCHITECT\ VISUAL ENGINEER\ VISUAL MECHANIC I can conceive & design it -I can build it -I can maintain it. MY PERSONAL STATEMENT "I believe the art of communication is stylizing, and problem-solving through the use of type, space and image utilizing various methods to create and combine words, symbols,...

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    In this session, Gavin and Cole will show a practical and real-life presentation (with examples) on how to set up the tech side of a printing business. The theme is about aligning technology, business systems, and people together for maximum efficiency, in the simplest way....
    Speaker(s)
    Cole Lundstrom
    Shirt Agency

    Cole Lundstrom's business, Shirt Agency, is a leading custom printing company based in Southern California, known for premium t-shirt printing services. Since its inception in 2012, the company has completed over 6 million prints using a variety of methods, including screen printing, direct to garment, and embroidery. Cole began the...

    Gavin StGeorges
    Founder
    Seps.io

    With over 15 years of leadership and managerial experience in both corporate and entrepreneurial settings, Gavin's professional zone of genius lies in managing and building teams using proven and simple business systems and processes. He owned and grew a successful screen printing business for seven years before launching seps.io, a...

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    Saturday, March 23, 9:00 AM - 12:00 PM

    Lessons learned and inspirational advice from three trendsetting industry leaders sharing their stories and journey of building successful brands and businesses. Sessions: From Side Hustle to a Thriving and Profitable Business with Stan Banks  1. Bridging the gap from starting out to scaling up: taking the right steps and the right time for strategic... ...read more...
    Speaker(s)
    Mel Lay
    Co-Founder
    Allmade

    ...

    Stan Banks
    Founder
    T-Shirt Side Hustle

    Stan Banks, the owner and serial entrepreneur behind T-Shirt Side Hustle began helping people start their t-shirt business from home in 2017. After starting multiple hustles growing up he found his place in 2011 where he pursued apparel decoration full time. Having never worked a full time job, in 2016...

    Zach Achorn
    Founder
    Self Made Designs

    ...

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    Saturday, March 23, 11:00 AM - 11:20 AM

    • Room: Shop Talk Stage, Expo Hall
    Speaker: Peter Rinnig, QRST’s...
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    Saturday, March 23, 12:00 PM - 12:20 PM

    • Room: Shop Talk Stage, Expo Hall
    Speaker: Gavin St. George, Seps.IO...
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    Saturday, March 23, 1:00 PM - 1:20 PM

    • Room: Shop Talk Stage, Expo Hall
    Speaker: Brian Potash, Devilfish Ink...
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