S06 Tactical Crisis Communications: Knowing What to Say and When to Say It

Description

Attain essential communication best practices to help instill trust and mitigate reputation damage at the onset of a crisis. Plus, find out which crisis-response tools to use and when to use them.

In this seminar, you'll learn:

• Why establishing protocols before crisis communication is necessary
• How to employ video communication techniques to drive messages with empathy
• How to craft messages that display authenticity and foster trust

Tracks:

• 
  Business

Handouts

• Workshop Materials - Tactical Crisis Communication - Shakira M. Brown - National Speaker