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Fort Worth, TX September 14 – 16, 2023 Fort Worth Convention Center

 

Wednesday, September 13, 9:00 AM - 12:00 PM

  • Room: 121DE
  • Session Number:W03
The pre-requisite to becoming a Heat Press Pro is understanding the basics.In this hands-on workshop you’ll learn the recipe for success for decorating with a Heat Press. This crash course for new decorators, or experienced decorators who want to refine their skills, will start with press capabilities & ingredients for... ...read more...
Speaker(s)
Dave Conner
Content Director
STAHLS’ & Transfer Express

With over a decade of experience in the print industry as a marketer and designer, Dave’s passion for print has helped brands stand out and thrive in an increasingly digital landscape. In his current role as an educator and digital marketing manager at Stahls’ Transfer Express, he helps apparel decorators...

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Handout(s)
  • Room: 121F
  • Session Number:W06
Understanding how to properly create and separate artwork for screen printing is essential to making production more efficient. Join Dane as he discusses the difference between raster and vector art, and how to work with both types using Adobe Illustrator and Photoshop. Learn how to properly set up your art... ...read more...
Speaker(s)
Dane Clement
President of Great Dane Graphics and Vice President of Art and Creative Process for GroupeSTAHL

Dane Clement, President of Great Dane Graphics and Vice President of Art and Creative Process for GroupeSTAHL, is well-known for his art expertise in computer graphics for various garment decoration techniques. He has been speaking and writing for the decorated apparel industry since 1995, and has authored artwork training books...

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Wednesday, September 13, 9:00 AM - 4:00 PM

  • Room: 121A
  • Session Number:W02
Dive into the world of custom apparel, from initial design to final print & beyond! We'll walk you through each step, equipping you with the tools to create, organize, market, and deliver ever-more to your customers. Transform your passion into a successful business, adding a Touch of Magic to your... ...read more...
Speaker(s)
Aaron Montgomery
Co-Founder
Our Success Group

Aaron Montgomery is the Co-Founder of OurSuccessGroup.com. Their mission is to empower business owners to achieve their idea of success through training, community, and accountability. Aaron has over 25 years of experience with personalized products and small business development. You can also find Aaron co-hosting the industry's oldest and most...

Clay Barbera
Education Director
CorelTRAINER

Clay has been teaching Skills to Imprint Industry Professionals since 2005. His company, Corel Trainer focuses specifically on the #1 design software used by Screen Printers, Embroiderers, Engravers, Sublimaters, & Transfer/DTG Printers, CorelDRAW. All of Clay's classes are tailored specifically to what we need to know to grow our businesses....

David Hanes
COREL TRAINER

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Joseph Eric
Sales Manager
TheMagicTouch

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RJ Rickert
Crio

...

Tracks:
Handout(s)
  • Room: 121BC
  • Session Number:W01
This introductory workshop details the basics needed to start in screen printing and is a refresher for those fairly new to the industry. Topics include equipment, artwork, screen making and more. In this workshop, you’ll learn: Equipment needed for screen making, registration system and more....
Speaker(s)
Charlie Taublieb
President
Taublieb Consulting

Charlie Taublieb-technical textile screen-printing consultant with over 45 years in the industry. Working with new and existing companies for training, designing facilities and resolving technical problems. Charlie is considered an expert in the field and has been consulting, conducting workshops and seminars for over 40 years in the US...

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Handout(s)

Wednesday, September 13, 1:00 PM - 4:00 PM

  • Room: 121F
  • Session Number:W04
Many embroiderers & apparel decorators are not sure where or how to set their pricing. Many new embroidery business owners guess, hoping for the best. I call that IFcome pricing, not income pricing. In this session, I will show you and give you a system to help you develop a... ...read more...
Speaker(s)
Jennifer Cox
President
National Network of Embroidery Professionals

Jennifer joined a family-owned needle arts business as they expanded into machine embroidery. The machine embroidery business was home-based for a year and then moved to the retail store. As that business expanded, Jennifer and her family realized that there was a little industry support for independent business owners in...

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Handout(s)
  • Room: 121DE
  • Session Number:W05
You have goals, we want to help you crush them.  Join the top experts at Stahls’ for o Heat Press PRO DAY!  It’s time to refine your business, take control and level up. Each attendee will receive a PRO DAY kit which includes a ready to decorate backpack, cap, t-shirt... ...read more...
Speaker(s)
Dave Conner
Content Director
STAHLS’ & Transfer Express

With over a decade of experience in the print industry as a marketer and designer, Dave’s passion for print has helped brands stand out and thrive in an increasingly digital landscape. In his current role as an educator and digital marketing manager at Stahls’ Transfer Express, he helps apparel decorators...

Jenna Sackett
Brand Activation Manager
STAHLS'

Jenna Sackett is an Educator and Content Creator for Stahls'. Whether you are crafting from home, or running a brick and mortar business, she knows the tips and tricks that make an apparel decorator successful in this ever-growing marketplace....

Josh Ellsworth
Executive Vice President, Sales & Marketing
STAHLS'

As Executive Vice President of Sales and Marketing for GroupeSTAHL North America, Josh is responsible for leading and supporting a nationwide team of experienced team members with a focus on growing the company’s enterprise and dealer sales and marketing efforts. His in-depth understanding of the technical side of garment decorating,...

Kelly Walters
Strategic Account Manager and Content Creator
STAHLS'

Kelly Walters is a Strategic Account Manager and Content Creator for STAHLS', presenting on Instagram, YouTube and Facebook Live while educating home businesses on crafting, ecommerce, social media, and all things apparel decoration....

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Thursday, September 14, 9:00 AM - 10:15 AM

  • Room: 121DE
  • Session Number:S03
Many people may be intimidated by Photoshop, but there’s no need to be. In this class, Dane will teach techniques to manipulate stock art and photos to create unique layouts perfect for DTG and dye sublimation. Changing colors, combining different techniques in the same layout to make something completely new... ...read more...
Speaker(s)
Dane Clement
President of Great Dane Graphics and Vice President of Art and Creative Process for GroupeSTAHL

Dane Clement, President of Great Dane Graphics and Vice President of Art and Creative Process for GroupeSTAHL, is well-known for his art expertise in computer graphics for various garment decoration techniques. He has been speaking and writing for the decorated apparel industry since 1995, and has authored artwork training books...

Tracks:
  • Room: 121A
  • Session Number:S02
How to plan for profit How to structure your finances How to price what you sell How to set realistic financial goals Intro to marketing & selling Q&A ...
Speaker(s)
Sandy Higgins
CEO
The Crackerjack Shack

Sandy is known (especially to her TikTok audience) for her practical methods you can apply right now! Whether you’re in your first few years or you’re experienced and need a reboot, this session will empower you! You don’t have to be statistic!...

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Handout(s)
  • Room: 121BC
  • Session Number:S01
Learn how to present and highlight the unique value proposition by highlighting the qualities unique to the medium. We'll cover reasons why embroidery has unique value, show the kinds of images and explanations we can present to make our embroidery look its best online and off, and help you make... ...read more...
Speaker(s)
Erich Campbell
Program Manager, Commercial Division
BriTon Leap

Erich Campbell is an award-winning commercial digitizer and e-commerce manager. Digitizing for commercial production since 2000 and helping to develop industry tools. He is a columnist for UK-based Images Magazine, a contributor to several industry magazines and sites stateside, and has written for textile art blog MrXStitch.com, occasionally writing for...

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Handout(s)

Thursday, September 14, 10:00 AM - 5:00 PM


Thursday, September 14, 10:30 AM - 10:50 AM

  • Room: Shop Talk Stage, Expo Hall
Speaker: Jennifer Cox, National Network of Embroidery Professionals...
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Thursday, September 14, 10:45 AM - 12:00 PM

  • Room: 121A
  • Session Number:S05
How to Build a Clientele How to Make Your Clients Loyal Fans How to Systematize Your Business So It Eventually Runs Itself How to Build A Business You Can Sell Q&A ...
Speaker(s)
Sandy Higgins
CEO
The Crackerjack Shack

Sandy is known (especially to her TikTok audience) for her practical methods you can apply right now! Whether you’re in your first few years or you’re experienced and need a reboot, this session will empower you! You don’t have to be statistic!...

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Handout(s)
  • Room: 121DE
  • Session Number:S06
A look at the various rolls of inkjet printing technology as it applies to garment embellishment, both now and in the foreseeable future. Overall view of the current state of inkjet technology as it applies to DTG, DTF, and Hybrid printing of garments....
Speaker(s)
Geoff Baxter
President
Advanced Inkjet Technology

Geoff recently joined Kornit Digital, having served the imprinted textiles industry in some capacity for 40 years. Most recently, he was Director of Digital Products with The M&R Companies for more than 10 years. Geoff was President and Co-Founder of Atlantic Screen Supply, Inc., while previous experience includes management roles...

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Handout(s)
  • Room: 121BC
  • Session Number:S04
There are many ways to print on Performance Fabrics. This seminar will focus on using Silicone Inks. Formulas, mesh counts, squeegees selection and procedures will be addressed as well as some of the special effects achievable...
Speaker(s)
Charlie Taublieb
President
Taublieb Consulting

Charlie Taublieb-technical textile screen-printing consultant with over 45 years in the industry. Working with new and existing companies for training, designing facilities and resolving technical problems. Charlie is considered an expert in the field and has been consulting, conducting workshops and seminars for over 40 years in the US...

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Handout(s)

Thursday, September 14, 11:00 AM - 11:20 AM

  • Room: Shop Talk Stage, Expo Hall
Speaker: LaTonna Roberson, Lady Print Boss Consulting...
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Thursday, September 14, 12:00 PM - 12:20 PM

  • Room: Shop Talk Stage, Expo Hall
Speakers: Brian Giddens, Kiwo; Kevin Kauth, Chromaline; Dave Makin, Saati...
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Thursday, September 14, 1:00 PM - 1:20 PM

  • Room: Shop Talk Stage, Expo Hall
Speakers: Milissa Gibson, Lane Seven; Alyssa Inkrott, Bella+Canvas; Rodger Blanton, Next Level Apparel...
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Thursday, September 14, 1:00 PM - 2:15 PM

  • Room: 121A
  • Session Number:S08
In this session, Terry will discuss all three processes - DTG, DTF on a DTG printer, and DTF stand alone printing, and dispel misinformation you see on the internet. You will walk away with: An understanding of both the DTG and DTF process The best substrates for each technology How to discern both the... ...read more...
Speaker(s)
Terry Combs
Sales & Training
Equipment Zone, Inc.

Terry Combs is a 40-year veteran of the garment printing industry, and has managed production shops large and small across the United States. He is currently in sales and training with Equipment Zone, Franklin Lakes, NJ, working from Scottsdale, AZ....

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Handout(s)
  • Room: 121DE
  • Session Number:S09
This session will show how to design multimedia projects that combine embroidery & applique with other Embellishments techniques such as sublimation, HTV & many others, quickly & efficiently from the start. Understanding the right design & material prep that is needed for the optimal quality outcome. Discussing how creating a... ...read more...
Speaker(s)
Mitchell Smith
AllCity Group LLC

VISUAL ARCHITECT\ VISUAL ENGINEER\ VISUAL MECHANIC I can conceive & design it -I can build it -I can maintain it. MY PERSONAL STATEMENT "I believe the art of communication is stylizing, and problem-solving through the use of type, space and image utilizing various methods to create and combine words, symbols,...

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  • Room: 121BC
  • Session Number:S07
Water-based printing is here to stay and learning how to use it properly and not have it dry out in your screens is part of the process. There are several types of water-based inks available. In this seminar, you’ll learn: Information about each water-based ink type and how to use them. Printing... ...read more...
Speaker(s)
Charlie Taublieb
President
Taublieb Consulting

Charlie Taublieb-technical textile screen-printing consultant with over 45 years in the industry. Working with new and existing companies for training, designing facilities and resolving technical problems. Charlie is considered an expert in the field and has been consulting, conducting workshops and seminars for over 40 years in the US...

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Handout(s)

Thursday, September 14, 2:00 PM - 2:20 PM

  • Room: Shop Talk Stage, Expo Hall
Speaker: Dave Conner, Transfer Express...
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Thursday, September 14, 3:00 PM - 3:20 PM

  • Room: Shop Talk Stage, Expo Hall
Speaker: Marshall Atkinson, Atkinson Consulting...
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Thursday, September 14, 4:00 PM - 4:20 PM

  • Room: Shop Talk Stage, Expo Hall
Speakers: Sam Lapcevic, Branded Threads; Jenna Sackett, STAHLS’...
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Thursday, September 14, 5:00 PM - 6:00 PM

  • Room: Basic Bar: 904 Houston St, Fort Worth, TX 76102
Join us at Basic Bar for Happy Hour | 904 Houston St, Fort Worth, TX 76102...
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    Friday, September 15, 9:00 AM - 10:15 AM

    • Room: 121DE
    • Session Number:S19
    You've seen the trending pieces highlighted in big box stores, now you can learn how to recreate them! In this seminar we'll cover everything you need to know about: 1. Identifying trends 2. Choosing blanks apparel that fits the trend 3. Perfecting the right print method to create looks that WOW! Not only will... ...read more...
    Speaker(s)
    Jenna Sackett
    Brand Activation Manager
    STAHLS'

    Jenna Sackett is an Educator and Content Creator for Stahls'. Whether you are crafting from home, or running a brick and mortar business, she knows the tips and tricks that make an apparel decorator successful in this ever-growing marketplace....

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    Handout(s)
    • Room: 121F
    • Session Number:S10
    This class will teach the basics of e-commerce for decorated apparel and promotional products. The class is for anyone in the print industry who wants to improve how they sell and do business online. This class will also explain how even if you are a one-person show with limited web... ...read more...
    Speaker(s)
    Craig Mertens
    Director of Product Education
    Inktavo

    Craig Mertens is the Director of Product Education for Inktavo, the parent company of GraphicsFlow, InkSoft, and Printavo. Craig was the co-founder of Digital Art Solutions which was rebranded as GraphicsFlow after the company was acquired in 2019. Craig has been working in the apparel decoration industry for the last...

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    Handout(s)
    • Room: 121BC
    • Session Number:S12
    Special Effects have always been popular in our industry with some effects coming and going and then coming back again. This seminar will focus on designing, separating and printing Special Effects such as puff, photochromatic, high density, foil and others. Screen mesh, squeegee selection, color order and print techniques will... ...read more...
    Speaker(s)
    Charlie Taublieb
    President
    Taublieb Consulting

    Charlie Taublieb-technical textile screen-printing consultant with over 45 years in the industry. Working with new and existing companies for training, designing facilities and resolving technical problems. Charlie is considered an expert in the field and has been consulting, conducting workshops and seminars for over 40 years in the US...

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    Handout(s)

    Friday, September 15, 9:00 AM - 12:00 PM

    • Room: 121A
    • Session Number:S11
    Lessons learned and inspirational advice from three trendsetting industry leaders sharing their stories and journey of building successful brands and businesses. Sessions: From Side Hustle to a Thriving and Profitable Business with Stan Banks (9:00am-9:45am) 1. Bridging the gap from starting out to scaling up: taking the right steps and the right time for... ...read more...
    Speaker(s)
    Mel Lay
    Co-Founder
    Allmade

    ...

    Stan Banks
    Founder
    T-Shirt Side Hustle

    Stan Banks, the owner and serial entrepreneur behind T-Shirt Side Hustle began helping people start their t-shirt business from home in 2017. After starting multiple hustles growing up he found his place in 2011 where he pursued apparel decoration full time. Having never worked a full time job, in 2016...

    Zach Achorn
    Founder
    Self Made Designs

    ...

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    Handout(s)

    Friday, September 15, 10:00 AM - 5:00 PM


    Friday, September 15, 10:45 AM - 12:00 PM

    • Room: 121DE
    • Session Number:S14
    Perspective Marketing is using the deeper knowledge of your customer base to cater your advertising, language, and sales process to better relate to the customer group. Most garment decorators are "shop centric" and focus on advertising their equipment, machines, and capabilities. Instead of "What" they can do for a customer,... ...read more...
    Speaker(s)
    Jon Ladd
    Terminus Tees

    ...

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    Handout(s)
    • Room: 121BC
    • Session Number:S13
    Join Gavin and Cole as we share simple but powerful strategies and ideas to boost and modernize your printing business. Get your time back and become more streamlined by learning how to leverage simple business systems, tech tools, and AI tools. Receive hands-on, practical ideas and insights from seasoned shop... ...read more...
    Speaker(s)
    Cole Lundstrom
    Shirt Agency

    Cole Lundstrom's business, Shirt Agency, is a leading custom printing company based in Southern California, known for premium t-shirt printing services. Since its inception in 2012, the company has completed over 6 million prints using a variety of methods, including screen printing, direct to garment, and embroidery. Cole began the...

    Gavin StGeorges
    Founder
    Seps.io

    With over 15 years of leadership and managerial experience in both corporate and entrepreneurial settings, Gavin's professional zone of genius lies in managing and building teams using proven and simple business systems and processes. He owned and grew a successful screen printing business for seven years before launching seps.io, a...

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    Handout(s)

    Friday, September 15, 11:00 AM - 11:20 AM

    • Room: Shop Talk Stage, Expo Hall
    Speaker: Stan Banks, T-Shirt Side Hustle...
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    Friday, September 15, 12:00 PM - 12:20 PM

    • Room: Shop Talk Stage, Expo Hall
    Speaker: Jay Bussle, Equipment Zone...
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    Friday, September 15, 1:00 PM - 1:20 PM

    • Room: Shop Talk Stage, Expo Hall
    Speaker: Jed Seifert, Stakes Manufacturing...
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    Friday, September 15, 1:00 PM - 2:15 PM

    • Room: 121A
    • Session Number:S16
    In this fast-paced and information-packed class, attendees will learn the basics of ChatGPT, Midjourney, and Adobe Firefly.  Understand the basics, and enjoy live demonstrations fueled by audience suggestions.  If artificial intelligence keeps coming up in conversations in your shop, this is the class to learn what to do next....
    Speaker(s)
    Marshall Atkinson
    Owner
    Atkinson Consulting

    Mesa, AZ-based Marshall Atkinson is one of the decorated apparel industry's leading production and efficiency experts. He is the owner of Atkinson Consulting, LLC. As a coach, Atkinson focuses on operational efficiency, continuous improvement, workflow strategy, business planning, marketing, employee motivation, management, and sustainability. He is the...

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    Handout(s)
    • Room: 121DE
    • Session Number:S23
    Primary Focus: Utilizing embroidery software to create applique designs Understanding the basics of setting up a file for applique Choosing fabric variants and how to choose the best fabric for the purpose Interfacing/Backing basics for applique styles By the end of the class, you will be able to understand the fundamentals & proper practices to... ...read more...
    Speaker(s)
    Joe Kramar
    Development, Design, and Operations
    AMB3R Creative

    Joe Kramar is a 29+ year apparel decoration professional specializing in embroidery, appliqué, screen print, special effects & specialty thread veteran. Extensive experience with Abercrombie, Aritzia, NASA, NBA, NFL, Nintendo, and Hurley, to name a few....

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    Handout(s)
    • Room: 121BC
    • Session Number:S15
    Learn best practices for controlling art development costs, optimizing creativity, and streamlining your graphics workflow. Graphics are the currency of our industry. Shops that make it easy for customers to select graphics can stay ahead of the competition. Having an efficient strategy for managing all aspects of your graphics is... ...read more...
    Speaker(s)
    Craig Mertens
    Director of Product Education
    Inktavo

    Craig Mertens is the Director of Product Education for Inktavo, the parent company of GraphicsFlow, InkSoft, and Printavo. Craig was the co-founder of Digital Art Solutions which was rebranded as GraphicsFlow after the company was acquired in 2019. Craig has been working in the apparel decoration industry for the last...

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    Handout(s)

    Friday, September 15, 2:00 PM - 2:20 PM

    • Room: Shop Talk Stage, Expo Hall
    Speaker: Justin Moore, Barrel Maker Printing and Liveprinting.com...
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    Friday, September 15, 3:00 PM - 3:20 PM

    • Room: Shop Talk Stage, Expo Hall
    Speaker: Alyx Spurrier, Alyxtheartist.com...
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    Friday, September 15, 4:00 PM - 4:20 PM

    • Room: Shop Talk Stage, Expo Hall
    Speakers: Josh Ellsworth, STAHLS’; Rich Jacobs, SanMar; Jody Mazade, Howard Transfers...
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    Saturday, September 16, 9:00 AM - 10:15 AM

    • Room: 121A
    • Session Number:S22
    Wanna grow on social media? Feel like you don't know what the heck to post, when or why? This session will give you a social media strategy you can start using, pronto.  You'll find out the best way to increase engagement, and unlock that mysterious algorithm, so you can get eyes on... ...read more...
    Speaker(s)
    Jenna Warriner
    Marketing Coach and creator of Magic Marketing Machine
    Parkdale Republic

    Jenna Warriner is a Marketing Coach, Social Media Management agency owner and host of the Shiny New Clients Podcast. Through her program Magic Marketing Machine she simplifies Instagram marketing, and teaches small business owners and freelancers how to create a gorgeous, sustainable online presence and turn their followers into clients....

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    Handout(s)
    • Room: 121DE
    • Session Number:S20
    Every shop loves the quality of a DTF print, but not every shop is ready to purchase their own equipment. One of the many great things about DTF is that a business can offer full color printing while only owning a heat press and outsourcing the transfers. This has created... ...read more...
    Speaker(s)
    Zach Dewhurst DecoNetwork
    Business Development Manager
    DecoNetwork

    Zach Dewhurst is an accomplished Deco Expert who has helped hundreds of decoration businesses get started with DecoNetwork’s software through his website design and consulting services. Zach's journey began in 2009 when he founded his first apparel decoration business in his college dorm. His firsthand experience of running a shop...

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    Handout(s)

    Saturday, September 16, 10:00 AM - 3:00 PM


    Saturday, September 16, 11:00 AM - 11:20 AM

    • Room: Shop Talk Stage, Expo Hall
    Speaker: Aaron Moreno, Fairweather Johnson...
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    Saturday, September 16, 12:00 PM - 12:20 PM

    • Room: Shop Talk Stage, Expo Hall
    Speaker: Lon Winters, Graphic Elephant...
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    Saturday, September 16, 1:00 PM - 1:20 PM

    • Room: Shop Talk Stage, Expo Hall
    Speaker: Brian Potash, Devilfish Ink...
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