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Atlantic City, NJ August 26-28, 2021 Atlantic City Convention Center

 

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Wednesday, August 25, 9:00 AM - 12:00 PM

W01 Getting Started in Garment Screen Printing Workshop Part 1
You will receive the best value by attending both workshops, as they build upon each other. This introductory workshop details the basics needed to start in screen printing and is a refresher for those fairly new to the industry. Topics include equipment, artwork, screen making, and more. In this workshop, you'll learn: Equipment... ...read more...
Speaker(s)
Charlie Taublieb
President
Taublieb Consulting

Charlie Taublieb-technical textile screen-printing consultant with over 45 years in the industry. Working with new and existing companies for training, designing facilities and resolving technical problems. Charlie is considered an expert in the field and has been consulting, conducting workshops and seminars for over 40 years in the US...

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W02 The Marketing Revolution Workshop
In this fast-paced, thought-provoking workshop, we'll discuss the new, modern way that businesses need to think about their marketing. Use these new concepts and deploy them for use in your shop. In this workshop, you'll learn: Current marketing themes and why they are effective The power of human connections and being a guide,... ...read more...
Speaker(s)
Marshall Atkinson
Owner
Atkinson Consulting

Mesa, AZ-based Marshall Atkinson is one of the decorated apparel industry's leading production and efficiency experts. He is the owner of Atkinson Consulting, LLC. As a coach, Atkinson focuses on operational efficiency, continuous improvement, workflow strategy, business planning, marketing, employee motivation, management, and sustainability. He is the...

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W03 What's Next in Corel
Assuming an understanding of ABCs, explore more features in the best design system for the imprint industry. Starting with tracing tips, you'll learn online art, import options, exporting proposals, and more. In this workshop, you'll learn: Importing and exporting Finding graphics Improving Skills ...
Speaker(s)
Clay Barbera
Education Director
CorelTRAINER

Clay has been teaching Skills to Imprint Industry Professionals since 2005. His company, Corel Trainer focuses specifically on the #1 design software used by Screen Printers, Embroiderers, Engravers, Sublimaters, & Transfer/DTG Printers, CorelDRAW. All of Clay's classes are tailored specifically to what we need to know to grow our businesses....

Handout(s)

Wednesday, August 25, 1:00 PM - 4:00 PM

W04 Getting Started in Garment Screen Printing Workshop Part 2
You will receive the best value by attending both workshops, as they build upon each other. This introductory workshop details the basics needed to start in screen printing and is a refresher for those fairly new to the industry. Topics include equipment, artwork, screen making, and more. A continuation of... ...read more...
Speaker(s)
Charlie Taublieb
President
Taublieb Consulting

Charlie Taublieb-technical textile screen-printing consultant with over 45 years in the industry. Working with new and existing companies for training, designing facilities and resolving technical problems. Charlie is considered an expert in the field and has been consulting, conducting workshops and seminars for over 40 years in the US...

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W05 Advanced Art Techniques Using Photoshop
For those who have a basic understanding of Photoshop but are looking for ways to elevate their designs, this class will teach you techniques that you can apply to your designs to create new looks. In this workshop, you'll learn: How to create various layouts with completely different looks using a single... ...read more...
Speaker(s)
Dane Clement
President of Great Dane Graphics and Vice President of Art and Creative Process for GroupeSTAHL

Dane Clement, President of Great Dane Graphics and Vice President of Art and Creative Process for GroupeSTAHL, is well-known for his art expertise in computer graphics for various garment decoration techniques. He has been speaking and writing for the decorated apparel industry since 1995, and has authored artwork training books...

Handout(s)
W06 Embroidery Machine Repairs
What can and will go wrong - when mistakes are made - from a lack of embroidery-machine maintenance? From bird nesting to hitting hoops, there are many downsides when maintenance is neglected. Learn the next steps to take to get your machine on track. In this workshop, you'll learn: Why did this... ...read more...
Speaker(s)
Bill Garvin
Owner
BG Tech Services

Bill is a 29 year veteran of the embroidery industry, He has does most all, from being an embroidery machine operator, through the 90s, machine repair technician through the 2000's, to a digitizer, educator, and business owner ever since....

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Thursday, August 26, 9:00 AM - 10:15 AM

S01 Water-Based Screen Prining – HSA, MSA, LSA and Discharge
Screen printing with water-based inks is growing in popularity. Lots of printers don't understand how to use the different ink types, make proper screens and get the desired results. In this seminar, you'll learn: Different water-based inks Discharge inks Water-resistant screens ...
Speaker(s)
Charlie Taublieb
President
Taublieb Consulting

Charlie Taublieb-technical textile screen-printing consultant with over 45 years in the industry. Working with new and existing companies for training, designing facilities and resolving technical problems. Charlie is considered an expert in the field and has been consulting, conducting workshops and seminars for over 40 years in the US...

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S02 Trending Markets & Market Trends for Every Garment Decoration Biz
Stahls' will guide you through the important markets that you should be targeting to keep your equipment running and your profits growing. In this seminar, you'll learn: Which products work best when being mindful of health and safety Industry standards and requirements for safety apparel How to find profit potential with add-on sales and personalization ...
Speaker(s)
Jenna Sackett
Brand Activation Manager
STAHLS'

Jenna Sackett is an Educator and Content Creator for Stahls'. Whether you are crafting from home, or running a brick and mortar business, she knows the tips and tricks that make an apparel decorator successful in this ever-growing marketplace....

S03 Sublimation: Troubleshooting for Sublimation
Sublimation is a great process for decorating various products with vibrant colors that won’t crack, peel or fade. However, many sublimators periodically encounter certain issues that can affect the final product’s appearance.   In this seminar, you’ll learn: How to perform maintenance How to correct color issues How to prevent pressure issues ...
Speaker(s)
Stacy Benning
Sublimation Specialist
JDS Industries

Stacy Benning is the Sublimation Specialist at JDS Industries. She joined JDS sublimation team 3 years ago. Her past experience is in design and a commercial prepress technician. She is knowledgeable in design, printing and pressing. ...

Thursday, August 26, 10:45 AM - 12:00 PM

S04 Conversations with Dr. Print
This seminar/roundtable is geared to be a question-and-answer session ranging in various screen-printing topics, from artwork to finished product. It is intended for all screen printers, regardless of experience level. In this seminar, you'll learn: How to resolve problems Different options How to improve productivity ...
Speaker(s)
Charlie Taublieb
President
Taublieb Consulting

Charlie Taublieb-technical textile screen-printing consultant with over 45 years in the industry. Working with new and existing companies for training, designing facilities and resolving technical problems. Charlie is considered an expert in the field and has been consulting, conducting workshops and seminars for over 40 years in the US...

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S05 Artwork for Direct-to-Garment Printing Using Photoshop
Start creating full-color designs to use your DTG printer to its fullest potential. Learn tips and tricks to properly set up, create and customize designs to get the best prints possible. In this seminar, you'll learn: The proper way to set up a design from the beginning and how to optimize it... ...read more...
Speaker(s)
Dane Clement
President of Great Dane Graphics and Vice President of Art and Creative Process for GroupeSTAHL

Dane Clement, President of Great Dane Graphics and Vice President of Art and Creative Process for GroupeSTAHL, is well-known for his art expertise in computer graphics for various garment decoration techniques. He has been speaking and writing for the decorated apparel industry since 1995, and has authored artwork training books...

Handout(s)
S06 Tactical Crisis Communications: Knowing What to Say and When to Say It
Attain essential communication best practices to help instill trust and mitigate reputation damage at the onset of a crisis. Plus, find out which crisis-response tools to use and when to use them. In this seminar, you'll learn: Why establishing protocols before crisis communication is necessary How to employ video communication techniques to drive... ...read more...
Speaker(s)
Shakira M. Brown
Business Communication Strategist and Professional Speaker
SMB Strategic Media LLC

Shakira M. Brown is an Award-Winning Business Communication Strategist, National Professional Speaker(https://shakirabrown.com) and former network television broadcast journalist. She is the CEO of SMB Strategic Media LLC, a firm that helps businesses clarify their brand message to empower audiences to respond to their call to action. Her clients have included...

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Thursday, August 26, 11:00 AM - 4:00 PM

STT Thursday Shop Talks
Come "Talk Shop" with Ink Kitchen in the expo hall! Learn from top experts in relaxed free 20-minute sessions and come ready with questions. color:#333333">10:30 AM - 10:50 AM:font-family:"Arial",sans-serif;color:#333333"> Dye Migration and How to Stop It orphans: 2;text-align:start;widows: 2;-webkit-text-stroke-width: 0px; text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial; word-spacing:0px">color:#333333">Speaker(s): Aimee Derouen, Mirror Image text-align:start;widows: 2;-webkit-text-stroke-width: 0px;text-decoration-thickness: initial; text-decoration-style: initial;text-decoration-color: initial;word-spacing: 0px">color:#333333">11:00 AM - 11:20... ...read more...

Thursday, August 26, 1:00 PM - 2:15 PM

S07 Screen Printing Sales & Marketing
Most screen printers don't want to deal with sales and marketing, and there are a lot of creatives that just want to put ink on a shirt. We can positively impact sales with some fun ideas that will help.  In this seminar, you'll learn:   • Marketing: Websites/email marketing/branding/etc • Sales: Cold calling/networking/targeting/etc • Finding... ...read more...
Speaker(s)
Ryan Schraffenberger
Promotions Guy/The Advertising Garage

I started my first business when I was 14 and have been hooked ever since. I am a former City Commissioner, Active Rotarian, Play In a Church Band, Youth Hockey Coach and a Member of Various Non-Profit Boards. Other passions are Sales and Marketing!...

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S08 10 Steps to Start Your Successful Home Business for Under $1500
Yes! You can run a successful custom apparel business from your home. We’ll walk through 10 steps to start your home business. In this seminar, you'll learn: The legal details Start-up costs before your first order Sales and marketing techniques ...
Speaker(s)
Josh Ellsworth
Executive Vice President, Sales & Marketing
STAHLS'

As Executive Vice President of Sales and Marketing for GroupeSTAHL North America, Josh is responsible for leading and supporting a nationwide team of experienced team members with a focus on growing the company’s enterprise and dealer sales and marketing efforts. His in-depth understanding of the technical side of garment decorating,...

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S09 Embroidery Machine Tensions
Learn and understand the relationship between the bobbin thread and the upper thread, as well as when and why you may need to adjust your machine’s tension. In this seminar, you'll learn: Why you keep turning the tension knobs How to prevent birdnesting and sewing issues How to maintain proper tension ...
Speaker(s)
Bill Garvin
Owner
BG Tech Services

Bill is a 29 year veteran of the embroidery industry, He has does most all, from being an embroidery machine operator, through the 90s, machine repair technician through the 2000's, to a digitizer, educator, and business owner ever since....

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Thursday, August 26, 4:00 PM - 5:00 PM

Happy Hour
    Join us for a happy hour in the Shop Talk booth. It's the perfect place to network and make those connections you've missed the past year - we'll be serving beer+ water. Sponsored By: ...

    Friday, August 27, 9:00 AM - 10:15 AM

    S10 Beginning Digitizing: Let's Get Started
    Starting with the secrets that will make your digitizing fun and productive, you will learn from the best to do the best. Attendees will be given a simple outline of the basics that will make them excel. In this seminar, you'll learn: The 3 basic stitches How to eliminate distortion in your design How... ...read more...
    Speaker(s)
    Lee Caroselli
    Owner
    Balboa Threadworks Embroidery Design

    Lee Started in the Industry in 1983. Lee's thinking outside the box is responsible for her introducing Blending and Shading to the Industry. Her willingness to share her secrets is why she is in the Embroidery Hall of Fame....

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    S11 Heat Printing Shortcuts: 5 Things Your Mother Never Told You
    Heat printing is an easy and fast decorating solution with a wide array of possibilities and opportunities. With so many options, you may not be aware of some easy tricks that can save extra work, wasted product, and, most importantly, much-needed cash. In this seminar, you’ll learn: How to make the most... ...read more...
    Speaker(s)
    Jenna Sackett
    Brand Activation Manager
    STAHLS'

    Jenna Sackett is an Educator and Content Creator for Stahls'. Whether you are crafting from home, or running a brick and mortar business, she knows the tips and tricks that make an apparel decorator successful in this ever-growing marketplace....

    S12 Reality Tour — Sublimation
    Join Chris Bernat to learn everything you need to know about sublimation from the apparel perspective. In this session, you will learn: The systems, presses, printers, methods, and vendors that drive a successful sublimated apparel program Best practices for a sublimated apparel program Emerging growth markets to maximize time and revenue ...
    Speaker(s)
    Chris Bernat
    President
    Print Mannschaft 

    Chris Bernat has more than 20 years of expertise in digital printing and apparel. He is currently the vice chairman of Printing United. He co-founded and recently exited Vapor Apparel, a leader in sublimation apparel blanks. Prior to starting Vapor Apparel, he was director of sales at Sawgrass Technologies....

    Friday, August 27, 10:30 AM - 2:30 PM

    Boardwalk Booth Crawl
    • Room: Impressions Booth 133
    3 chances to win $1,000. Go to each location (CIT, Printavo, Melco, STAHLS, Happy Hour) to get your game card stamped. Collect all the stamps by 2:30 pm Friday and return it to the Impressions Booth.  Winner announced at 3:00 pm on Friday, August 27. Must be present to win! Good luck! ...

      Friday, August 27, 10:45 AM - 12:00 PM

      CANCELLED S13 7-Point Sustainability System
      The 7-Point Sustainability System is an easy and fast way to gain a broad and technical understanding of product sustainability. Attendees will be provided an evaluation and sales toolkit. In this seminar, you'll learn: Why you need to build sustainability your their products program The motivations behind the growing sustainability movement and how... ...read more...
      Speaker(s)
      Sasha Ternent
      Founder/CEO
      SUSTAINABILITEE

      Sasha is the Founder of Sustainabilitee and a former strategic brand and marketing advisor with 10+ years of global branding, marketing and strategy experience with companies such as Interbrand, Banana Republic and Gap....

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      S14 Turn Your Heat Press Into a Lemonade Stand
      Whether you use a heat press to supplement your decoration business or have never touched this piece of equipment, a heat press can be central to a standalone business with unbelievable profit potential. In this seminar, you'll learn: Best practices for profitable garment decoration  How to make the most of your equipment and... ...read more...
      Speaker(s)
      Josh Ellsworth
      Executive Vice President, Sales & Marketing
      STAHLS'

      As Executive Vice President of Sales and Marketing for GroupeSTAHL North America, Josh is responsible for leading and supporting a nationwide team of experienced team members with a focus on growing the company’s enterprise and dealer sales and marketing efforts. His in-depth understanding of the technical side of garment decorating,...

      S15 Technology Update: Direct-to-Garment, Direct-to-Film and Dye Sublimation
      This session will provide you with a solid understanding of two core technologies (sublimation and DTG) and the “new kid on the block:” Direct-to-film (DTF). We will review these platforms from a cost and target-market perspective. Learn best practices for dye-sub, DTG and DTF. ...
      Speaker(s)
      Chris Bernat
      President
      Print Mannschaft 

      Chris Bernat has more than 20 years of expertise in digital printing and apparel. He is currently the vice chairman of Printing United. He co-founded and recently exited Vapor Apparel, a leader in sublimation apparel blanks. Prior to starting Vapor Apparel, he was director of sales at Sawgrass Technologies....

      Friday, August 27, 11:00 AM - 4:00 PM

      STF Friday Shop Talks
      Come "Talk Shop" with Ink Kitchen in the expo hall! Learn from top experts in relaxed free 20-minute sessions and come ready with questions. 11:00 AM – 11:20 AM: Everything You Ever Wanted to Know About Making Screens          Speaker(s): Lon Winters, Graphic Elephants, Wende Standefer, Stretch Devices and Keith Perkins, Saati 12:00 PM... ...read more...

      Friday, August 27, 1:00 PM - 2:15 PM

      S16 10 Tips to Get More Sales
      More sales and pricing are the two of the most-talked-about aspects of our industry. In this seminar, we will discuss 10 ways to drive more sales - starting today. In this seminar, you'll learn: How to increase sales using low-cost methods How to increase customer satisfaction through speed How to drive sales from return... ...read more...
      Speaker(s)
      Bruce Ackerman
      Founder
      Printavo

      After running a screen printing shop in college, Bruce Ackerman knew there had to be an easier way to manage their workflow. Printavo is now used worldwide to help printing companies keep track of their orders, and grow their businesses....

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      S17 The Need for Speed
      In this fast-paced seminar, shop owners will learn the secrets behind increasing their production workflow speed, which will result in producing more per day with greater quality than ever before. In this seminar, you'll learn: The basic concepts of production workflow and how they relate to understanding scheduling How the "Theory of Constraints"... ...read more...
      Speaker(s)
      Marshall Atkinson
      Owner
      Atkinson Consulting

      Mesa, AZ-based Marshall Atkinson is one of the decorated apparel industry's leading production and efficiency experts. He is the owner of Atkinson Consulting, LLC. As a coach, Atkinson focuses on operational efficiency, continuous improvement, workflow strategy, business planning, marketing, employee motivation, management, and sustainability. He is the...

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      S18 The Psychology of Pricing Today and in the FUTURE Factory
      Join this discussion of how to set pricing, convey pricing to your customers, deal with common objections and maintain pricing standards. In this seminar, you'll learn: How to create profit How to overcome objections How to understand customer psychology What the future holds: a volume-based factory model and using data to understand costs ...
      Speaker(s)
      Michelle Moxley
      Director of Innovation
      M&R Companies

      Michelle Moxley is a career research, development and innovation expert with a demonstrated history of working in the apparel and fashion industries. She is skilled in screen and special-effects printing, separations, graphics, pre-press, digital printing and textiles. She has worked as a development artist for Nike and the Jordan brand,...

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      Saturday, August 28, 9:00 AM - 10:15 AM

      CANCELLED S21 Double Your Artwork with CorelDRAW
      The steps you can take to magnify your art value with CorelDRAW include: 1. Making reusable custom templates; 2. Making boring artwork pop with graphic styles; 3. Instantly adding vintage distress effects; 4. Using CorelDRAW tools to cross-sell. In this seminar, you'll learn: How to double your art value with CorelDRAW Fast techniques... ...read more...
      Speaker(s)
      Thomas Trimingham
      Marketing Communications Manager
      M&R Printing Equipment, Inc.

      Thomas Trimingham has been helping screen printers for more than 25 years as head of R&D, industry consultant, freelance artist and high-end separator. He currently is the marketing communications manager for the M&R Companies....

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      S19 Using Blends to Create Beautiful Shading
      Learn to choose and blend colors, then use those blends to create beautiful shading for realistic designs or those seemingly elusive sunsets in logos. In this seminar, you'll learn: How to choose colors How to mix those colors How to take those blends to the extreme and shade beautifully ...
      Speaker(s)
      Lee Caroselli
      Owner
      Balboa Threadworks Embroidery Design

      Lee Started in the Industry in 1983. Lee's thinking outside the box is responsible for her introducing Blending and Shading to the Industry. Her willingness to share her secrets is why she is in the Embroidery Hall of Fame....

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      S20 The Etsy Experience - Creating Impulse Buys with Heat Transfers
      Using the popular e-commerce site Etsy and making the best use of your heat-press, Stahls' will guide you through some great tricks to make your finished product the latest must-have. In this seminar, you'll learn: How to set up your own shop on Etsy Tips and tricks to great product presentation How to fulfill... ...read more...
      Speaker(s)
      Jenna Sackett
      Brand Activation Manager
      STAHLS'

      Jenna Sackett is an Educator and Content Creator for Stahls'. Whether you are crafting from home, or running a brick and mortar business, she knows the tips and tricks that make an apparel decorator successful in this ever-growing marketplace....

      Saturday, August 28, 10:45 AM - 12:00 PM

      S22 Corel for Digital Printers-Layers, Effects & Photo-Editing
      Why do trade-show art examples look so good? Learn how to create the high-end digital art your DTG, sublimation and wide-format printer is capable of! In this seminar, you'll learn: How to create high-end art How to use photos to impress Effects and Editing ...
      Speaker(s)
      Clay Barbera
      Education Director
      CorelTRAINER

      Clay has been teaching Skills to Imprint Industry Professionals since 2005. His company, Corel Trainer focuses specifically on the #1 design software used by Screen Printers, Embroiderers, Engravers, Sublimaters, & Transfer/DTG Printers, CorelDRAW. All of Clay's classes are tailored specifically to what we need to know to grow our businesses....

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      S23 10 Things You Can Do Right Now to Promote Your Decoration Business
      Marketing is the core of business success, but it doesn't have to be a big-ticket item. Learn simple, yet effective methods for reaching new customers and bringing back old ones. In this seminar, you'll learn: Effective marketing techniques that have virtually no cost How to get in front of potential customers and catch... ...read more...
      Speaker(s)
      Ed Levy
      Director of Software Technologies
      Hirsch Solutions, Inc.

      Ed Levy is director of software technologies for Hirsch Solutions. He has more than 25 years of apparel-decorating experience in digital printing and embroidery, and is an in-demand speaker at trade shows and regular contributor to industry magazines. ...

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      S24 I Hate Hats
      It's important to understand the size limitations of most hat styles, as well as what not to do when embroidering them, so you will learn to hate sewing on them a little less. In this seminar, you'll learn: Hooping Digitizing for hats Backing, tips, and tricks ...
      Speaker(s)
      Bill Garvin
      Owner
      BG Tech Services

      Bill is a 29 year veteran of the embroidery industry, He has does most all, from being an embroidery machine operator, through the 90s, machine repair technician through the 2000's, to a digitizer, educator, and business owner ever since....

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      Saturday, August 28, 11:00 AM - 3:00 PM

      STS Saturday Shop Talks
      Come "Talk Shop" with Ink Kitchen in the expo hall! Learn from top experts in relaxed free 20-minute sessions and come ready with questions. 11:00 AM – 11:20 AM: The Basics of Using Transfers for Decoration          Speaker(s): Stan Banks   12:00 PM – 12:20 PM: Multimedia Special Effects: DTG, Embroidery, Lasers and More      Speaker(s): Steve... ...read more...

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